Mississippi State Athletics and The Brandr Group Launch Group Licensing for Student-Athletes
September 27, 2022 | Athletics
STARKVILLE – Mississippi State University Athletics and The Brandr Group (TBG) have established a group licensing agreement for student-athletes covering all the Bulldogs' 16 varsity sports. The agreement enables Mississippi State student-athletes to profit off their Name, Image and Likeness (NIL) using the school's official trademarks and logos.
"This is another key step in helping Mississippi State student-athletes build and strengthen their personal brand," MSU Director of Athletics John Cohen said. "This partnership creates more opportunities for our student-athletes to maximize their NIL within the framework of Mississippi State's storied brand. It also provides our devoted fan base an additional way to represent their favorite Bulldogs."
The partnership, which began earlier this fall, with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with Mississippi State logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes, and the program does not limit individual NIL rights. Potential licensees interested in learning more about the program should contact Kathleen Melvin at TBG.
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.
Products that combine team logos and player names and numbers have accounted for a large portion of licensed sports merchandise sales at the professional level for decades, and this program provides the same opportunities for collegiate student-athletes.
"Group licensing deals are ushering in a new era across the college landscape, and we look forward to working with Mississippi State Athletics to facilitate new, lucrative opportunities for their student-athletes," said Wesley Haynes, TBG CEO. "Through this group licensing agreement, Mississippi State student-athletes will be able to financially benefit from their NIL through a vast merchandising portfolio, while Bulldog fans will enjoy new ways to support their favorite players."
Official Mississippi State merchandise, including team jerseys with the name and number of Bulldogs players who have joined the respective group licensing program, will be available for purchase once TBG enters into agreements with applicable school trademark licensees.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 65 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
"This is another key step in helping Mississippi State student-athletes build and strengthen their personal brand," MSU Director of Athletics John Cohen said. "This partnership creates more opportunities for our student-athletes to maximize their NIL within the framework of Mississippi State's storied brand. It also provides our devoted fan base an additional way to represent their favorite Bulldogs."
The partnership, which began earlier this fall, with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with Mississippi State logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes, and the program does not limit individual NIL rights. Potential licensees interested in learning more about the program should contact Kathleen Melvin at TBG.
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.
Products that combine team logos and player names and numbers have accounted for a large portion of licensed sports merchandise sales at the professional level for decades, and this program provides the same opportunities for collegiate student-athletes.
"Group licensing deals are ushering in a new era across the college landscape, and we look forward to working with Mississippi State Athletics to facilitate new, lucrative opportunities for their student-athletes," said Wesley Haynes, TBG CEO. "Through this group licensing agreement, Mississippi State student-athletes will be able to financially benefit from their NIL through a vast merchandising portfolio, while Bulldog fans will enjoy new ways to support their favorite players."
Official Mississippi State merchandise, including team jerseys with the name and number of Bulldogs players who have joined the respective group licensing program, will be available for purchase once TBG enters into agreements with applicable school trademark licensees.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 65 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
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