Brian Bille Appointed General Manager Of Learfield’s Mississippi State Bulldog Sports Properties
June 12, 2026 | Athletics
STARKVILLE – Learfield, the exclusive multimedia rights holder of Mississippi State Athletics, has announced Brian Bille as the General Manager of its locally based team, Mississippi State Bulldog Sports Properties.
"Brian joins us at a pivotal moment for college athletics," said Zac Selmon, Director of Athletics at Mississippi State. "As we experience rapid transformation in our industry, our multimedia rights partnership is critical to continue and maximize the momentum in Starkville. Our strategic partnership allows us to continue to grow revenue, serve our student-athletes and deliver real value for the brands that invest in Mississippi State. Brian has done exactly that at every stop, and his experience and energy make him well-positioned to help us advance what we're building here."
As General Manager of Learfield's MSU Bulldog Sports Properties, Bille will lead all components of the multimedia rights agreement, working closely with Mississippi State Athletics leadership to drive sponsorship growth and unlock new revenue opportunities for the athletic department and enhance brand engagement for Bulldog student-athletes.
"Under Zac's leadership, Mississippi State has continuously strived to be a forward-thinking leader in college athletics," said Jeff Purinton, Executive Vice President of Sport Properties at Learfield. "Brian's expertise in driving innovation and growth by expanding sponsorship opportunities, NIL activations, and revenue generation initiatives position him to achieve great success alongside Zac and his team."
Bille brings over 25 years of experience overseeing corporate partnership strategy, with the last eight in the collegiate athletic landscape. He joined Learfield in 2018 as the General Manager of Ragin' Cajuns Sport Properties, where he transformed the property into one of Learfield's top performers and positioned it for expansive scalability. By unlocking several new sponsorship assets and naming rights opportunities, Bille added 13 of Louisiana Athletics' current Official Partners while expanding both digital and static in-venue signage. These powerful initiatives contributed to a 300% increase in sponsorship revenue, with digital sponsorships efforts accounting for 25% of the total revenue generated by Ragin' Cajun Sports Properties.
"I am excited for this opportunity to work alongside Zac and to lead MSU Bulldog Sports Properties," said Bille. "I look forward to collaborating with Mississippi State Athletics to develop innovative, impactful partnerships aligned with the department's strategic priorities, supporting the continued growth and success of our student-athletes and athletic department."
Bille is a graduate of the University of Louisiana at Lafayette, where he earned a bachelor's degree in Marketing in 2001.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
"Brian joins us at a pivotal moment for college athletics," said Zac Selmon, Director of Athletics at Mississippi State. "As we experience rapid transformation in our industry, our multimedia rights partnership is critical to continue and maximize the momentum in Starkville. Our strategic partnership allows us to continue to grow revenue, serve our student-athletes and deliver real value for the brands that invest in Mississippi State. Brian has done exactly that at every stop, and his experience and energy make him well-positioned to help us advance what we're building here."
As General Manager of Learfield's MSU Bulldog Sports Properties, Bille will lead all components of the multimedia rights agreement, working closely with Mississippi State Athletics leadership to drive sponsorship growth and unlock new revenue opportunities for the athletic department and enhance brand engagement for Bulldog student-athletes.
"Under Zac's leadership, Mississippi State has continuously strived to be a forward-thinking leader in college athletics," said Jeff Purinton, Executive Vice President of Sport Properties at Learfield. "Brian's expertise in driving innovation and growth by expanding sponsorship opportunities, NIL activations, and revenue generation initiatives position him to achieve great success alongside Zac and his team."
Bille brings over 25 years of experience overseeing corporate partnership strategy, with the last eight in the collegiate athletic landscape. He joined Learfield in 2018 as the General Manager of Ragin' Cajuns Sport Properties, where he transformed the property into one of Learfield's top performers and positioned it for expansive scalability. By unlocking several new sponsorship assets and naming rights opportunities, Bille added 13 of Louisiana Athletics' current Official Partners while expanding both digital and static in-venue signage. These powerful initiatives contributed to a 300% increase in sponsorship revenue, with digital sponsorships efforts accounting for 25% of the total revenue generated by Ragin' Cajun Sports Properties.
"I am excited for this opportunity to work alongside Zac and to lead MSU Bulldog Sports Properties," said Bille. "I look forward to collaborating with Mississippi State Athletics to develop innovative, impactful partnerships aligned with the department's strategic priorities, supporting the continued growth and success of our student-athletes and athletic department."
Bille is a graduate of the University of Louisiana at Lafayette, where he earned a bachelor's degree in Marketing in 2001.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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