Terry Prentice - Deputy A.D./Bulldog Athlete Services - Staff Directory

Staff Directory

Terry Prentice

Title:
Deputy A.D./Bulldog Athlete Services
Email:

Sport Oversight: Football

Terry Prentice was named Deputy Athletics Director for Bulldog Athlete Services on Sept. 11, 2023. In his role, he provides leadership and oversight of academics, athlete brand services, letterwinner engagement, sports medicine, sports nutrition, sports psychology, sports science, strength and conditioning and student-athlete experience. He is the liaison to the Dean of Students’ Office and the Office of Civil Rights Compliance as it pertains to student-athlete matters and serves as the sport administrator for football.

Prentice came to Starkville from the University of Arkansas where he most recently was the Senior Associate Athletics Director for Athlete Brand Development and Inclusive Excellence. Prentice served as a member of the Athletic Director's Cabinet and Senior Staff. He led the Athlete Brand Development unit, which managed Name, Image and Likeness (NIL) activities and initiatives while also being the sport administrator for the men's and women's track and field and cross country programs.

From 2018-2021, Prentice served as the Associate Athletics Director/Chief Diversity and Inclusion Officer and men's and women's track and field and cross-country sport administrator at the University of Kansas. While there, he was a member of both the Executive Staff and External Leadership Team and served as a major gifts fundraiser for the department. In addition, he worked closely with the Human Resources and Student-Athlete Development units in leading a variety of initiatives.

Before Kansas, Prentice worked in fundraising with the Razorback Foundation at Arkansas and with the Ole Miss Athletics Foundation. During his time with the Razorback Foundation (2014-18), he helped raise support as part of several major campaigns, including a $160 million renovation and expansion of Donald W. Reynolds Razorback Stadium as well as various track and field projects, including the $15 million Frank O'Mara Track & Field High Performance Center.

Prentice was a student-athlete at Arkansas and was an All-SEC and Honorable Mention All-American decathlete. From 2009-12, he helped the program claim five Southeastern Conference championships in indoor and outdoor track and field and served as president of the Student-Athlete Advisory Committee.

A native of Pomona, California, Prentice earned his bachelor's degree in history in 2012 and master's degree in sports management in 2014 from the University of Arkansas. He and his wife, Deanna, have a son, Tristan.