Mississippi State Fuels Future Success With Strategic Additions In NIL, Talent And Financial Strategy

STARKVILLE – Mississippi State Athletics has announced two significant additions to its executive leadership team, further strengthening the department's progressive approach to the new era of college athletics which includes strategic financial modeling, roster and cap management, NIL advancement and student-athlete talent acquisition.

Mitch Moser has been appointed Deputy Athletics Director and Chief Financial Officer, bringing more than 30 years of experience in higher education finance and athletic administration. In this role, Moser will oversee all aspects of the department's financial operations, while providing strategic fiscal planning and implementation guidance aligned with the evolving intercollegiate athletics model. His leadership will be central to Mississippi State's revenue-sharing strategy, budget structure, cap management and long-term capital funding efforts.

"My family and I are beyond thrilled to join the Mississippi State Family," Moser said. "In today's ever-changing landscape, innovation, forward thinking and elite competition aren't just important – they're essential. From my first conversations with Zac, it was clear he values these principles at the highest level, making Mississippi State an undeniable destination for us. We can't wait to embrace the opportunities ahead and are truly grateful for the chance to contribute to new heights for this athletics department."

Moser has held senior administrative roles at Rice and Duke, most recently serving as Deputy Director of Athletics/Resource Development & Management/CFO at Duke. He later led strategic planning efforts for institutions across the country through his work with Huron Consulting Group. His experience spans resource generation, scenario-based fiscal modeling, master facility planning and the successful execution of major department-wide initiatives.

Greg Phillips has been named Deputy Athletics Director for Talent Management Services, a newly created division which will lead all aspects of student-athlete acquisition, brand development, NIL integration, contracting and related budgetary and compliance operations. Phillips will oversee the development of a comprehensive talent strategy that includes fiscal oversight, market evaluation and strategic brand alignment for current and future student-athletes.

"My wife, Deanna, and I are honored and excited to begin this new chapter at Mississippi State," Phillips said. "Throughout my career, I've been fortunate to work alongside elite coaches, players, agents, and administrators during times of great transformation. As college athletics continues to evolve, it has never been more important to remain agile, intentional, and strategic in our approach. What stood out immediately when visiting with Zac about Mississippi State was the strong alignment and unwavering commitment to excellence. This is a department prepared to meet the moment, and we are deeply grateful for the opportunity to join such a passionate community. We look forward to contributing to the success and continued momentum of Mississippi State Athletics."

A former senior executive at IMG and longtime athletics administrator at Oklahoma and Florida State, Phillips brings a unique blend of corporate, consulting and collegiate experience. Most recently, he served as CEO of NorthStar Leadership Strategies, where he advised university presidents, athletics directors and executives across sports and business on growth, performance and leadership strategy.

In addition, KK Seago has joined Mississippi State Athletics as Director of Business Partnerships within the Bulldog Club. In this role, Seago will focus on developing third-party NIL and business development opportunities for student-athletes, while building strong relationships with university units and external stakeholders. A Jackson native and Mississippi State graduate, she brings valuable experience from her previous work in political fundraising and corporate partnerships in Washington, D.C. For more information on how to partner with MSU student-athletes email Seago at kseago@athletics.msstate.edu.

The trio of Moser, Phillips and Seago began their respective roles in the department this summer.

Mississippi State University Athletics

Mississippi State Fuels Future Success With Strategic Additions In NIL, Talent And Financial Strategy

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