Photo by: Aaron Cornia/MSU Athletics
State’s Communications Staff Recognized For Innovation
July 12, 2021 | Athletics, Communications
STARKVILLE – Mississippi State's athletics communications staff has been recognized by CoSIDA for innovative work in the 2020-21 academic year.
MSU was one of three recipients of the inaugural CoSIDA ChangeMaker Innovation Award and the only Division I winner.
The new CoSIDA award was created to recognize individual members or staffs who have created and managed innovative content during the current academic year. The purpose is to recognize forward-thinkers who bring new ideas to life — and strengthen the position of SIDs and their work — with special content, a branding and messaging campaign, new storyteller packages, social media initiatives, a digital series, etc.
The contest was open to any current CoSIDA individual member or team of college athletics communications professionals. If they collaborated on an initiative with department or campus/conference colleagues, the initiative had to include at least one current CoSIDA member who was integral to the project.
"CoSIDA represents a profession that epitomizes creativity, innovation and collaboration. We take great pride in the opportunity to acknowledge and honor those CoSIDA members who have opened the door to ingenuity, resourcefulness and originality in their work," noted Doug Vance, CoSIDA Executive Director. "We congratulate our first ChangeMaker Innovation Award recipients from Endicott College, Middlebury College and Mississippi State. The examples they set serve to inspire future change makers."
Mississippi State's Press Box Pages initiative was recognized. The new webpages built for members of the media housed all Zoom press conference links, live stats access, game notes, box scores, audio files, pool photography, media guides, record books and more.
"With press boxes limited and in-person media availability shut down during the pandemic, Mississippi State built out new press box pages for each of our major sports. Many schools had media landing pages, but what made MSU's unique was the inclusion of all Zoom links on a password-protected site and easy access to media downloads and the usual PDFs that would've been printed and handed out in the past," assistant director Brian Ogden said in his nomination.
Initially built for football, the webpages were so successful that the staff built a slightly modified version for men's basketball, baseball and softball. MSU also offered quick access audio file downloads once the staff learned that their writers, who had to use headphones to participate from the same press box to avoid feedback, had no way to record audio like they were used to in the past.
The project was headed by Ogden and assistant director Greg Campbell for football, baseball and softball. Associate director Matt Dunaway and graduate assistant Mikaela Elizondo developed and maintained the page for men's basketball.
MSU was one of three recipients of the inaugural CoSIDA ChangeMaker Innovation Award and the only Division I winner.
The new CoSIDA award was created to recognize individual members or staffs who have created and managed innovative content during the current academic year. The purpose is to recognize forward-thinkers who bring new ideas to life — and strengthen the position of SIDs and their work — with special content, a branding and messaging campaign, new storyteller packages, social media initiatives, a digital series, etc.
The contest was open to any current CoSIDA individual member or team of college athletics communications professionals. If they collaborated on an initiative with department or campus/conference colleagues, the initiative had to include at least one current CoSIDA member who was integral to the project.
"CoSIDA represents a profession that epitomizes creativity, innovation and collaboration. We take great pride in the opportunity to acknowledge and honor those CoSIDA members who have opened the door to ingenuity, resourcefulness and originality in their work," noted Doug Vance, CoSIDA Executive Director. "We congratulate our first ChangeMaker Innovation Award recipients from Endicott College, Middlebury College and Mississippi State. The examples they set serve to inspire future change makers."
Mississippi State's Press Box Pages initiative was recognized. The new webpages built for members of the media housed all Zoom press conference links, live stats access, game notes, box scores, audio files, pool photography, media guides, record books and more.
"With press boxes limited and in-person media availability shut down during the pandemic, Mississippi State built out new press box pages for each of our major sports. Many schools had media landing pages, but what made MSU's unique was the inclusion of all Zoom links on a password-protected site and easy access to media downloads and the usual PDFs that would've been printed and handed out in the past," assistant director Brian Ogden said in his nomination.
Initially built for football, the webpages were so successful that the staff built a slightly modified version for men's basketball, baseball and softball. MSU also offered quick access audio file downloads once the staff learned that their writers, who had to use headphones to participate from the same press box to avoid feedback, had no way to record audio like they were used to in the past.
The project was headed by Ogden and assistant director Greg Campbell for football, baseball and softball. Associate director Matt Dunaway and graduate assistant Mikaela Elizondo developed and maintained the page for men's basketball.
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